How to use the publicity means of door and window

2022-07-22
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[Yihe doors and windows] with the development of the door and window industry today, we all know that promotion is indispensable. But now some door and window franchisees say that the current advertising and promotional activities and other marketing means have become common to many door and window enterprises and dealers

[Yihe door and window] with the development of the door and window industry, we all know that promotion is indispensable. But now some door and window franchisees say that the current marketing means such as advertising and promotional activities have become common promotion means for many door and window enterprises and dealers. However, for today's consumers, these "old-fashioned" publicity and marketing means have long lost their former appeal. Therefore, most of the time, the publicity and marketing costs a lot, but rarely effective

in fact, how to carry out effective brand publicity and promotion is a headache for many door and window enterprises and dealers. Many businesses believe that consumers who pursue lifestyle and value brand value will definitely pay attention to brand culture. No culture is equal to no style. Therefore, some door and window manufacturers vigorously promote cultural marketing in order to enhance brand awareness and win the favor of consumers, but the final actual result is unsatisfactory

from the current marketing strategies of some door and window enterprises and dealers, most of them are not targeted and scientific, let alone cultural. The 30-year history of China's fast-moving consumer goods marketing has proved that any consumer goods that have a long-term best-selling market have gone through many trials and repeated market trials. Brand image, price strategy, channel strategy, advertising strategy, terminal strategy and so on all need to be polished in the pilot market for a period of time, and can only be accelerated after repeated verification and correction. This process must not be omitted. Therefore, in the marketing process, door and window manufacturers should do a good job of market research to avoid one size fits all

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

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